- ብቃት የሌለው የነፃ ዋና ተወዳዳሪ
- ኢትዮጵያን በየትኛውም ስፖርት መወከል የለበትም （ምናልባት ነፃ ትግል）
- ውክልናውን በዝምድና ማግኘቱ ደግሞ ይበልጥ ከሁሉ ታናሽ አድርጎታል
- የኢትዮጵያውያን የሁል ጊዜ የቀጫጫነት ተምሳሌት ለአንዴና ለመጨረሻ ጊዜ ወደ ቦርጫምነት ቀይሮታል።
It’s no secret that Toronto is diversifying, and with an influx of new cultures comes a demand for foreign food. For someone who loves food – like yours truly – this fresh array of exotic foods is reason enough to try something new. Recently, I decided to try a cuisine from Africa, and so I headed to a stretch of the Danforth, far beyond the souvlaki and gyros of Greektown. There I discovered a hidden gem where bold, rich flavours are emerging from the woodworks, an area that many African-Canadians know well: Little Ethiopia.
I strolled into the vibrant yet cozy Rendez-Vouz. It was bustling; a fellow guest told me that I had found a real deal. The owners ensure that everything from decor to ingredients are sourced straight from Ethiopia. I sat down and tucked into a meal to remember.
Injera to share-a
The country’s beloved injera, a flatbread made from teff, a nutty, poppy seed-sized grain, is high in calcium, iron and, as well as being rather tasty, is also gluten-free. This spongy bread has quickly grown in popularity and is now shipped to Toronto from Ethiopia twice a week. In Addis Ababa, everyone at the dinner table eats from the same plate, a custom that symbolizes loyalty and trust. Ethiopians believe that if people share a plate they won’t betray one another, and they take this tradition veryseriously. Everyone around the table takes a piece of injera in their hand and uses it to scoop up meats, vegetables and grains from the communal plate. I have to say, I was a little unsure about the “no utensils rule,” but using injera as a spoon made for a unique experience; all the flavours hit your palate at once, mingling together to create a burst of harmonious flavour.
Mahberawi, Doro Wot and Beyaynetu
If it’s your first time eating Ethiopian, my recommendation is mahberawi, which means “combination” in Amharic. On most menus, the dish is served as a combination of meats that offers a prime sampling of different flavours. For a real highlight, the choice is doro wot, a complex chicken dish that tests a chef’s true skill. For vegetarians, you have to try beyaynetu, a medley of vegetables in savoury sauces. No matter your choice, the beauty of Toronto’s Ethiopian cuisine is it’s price; at Nazareth on Bloor Street West, $12 gets you and your date an abundance of food, beers not included. That’s a great Friday night that won’t break the bank.
Ethiopian coffee ceremony
After dinner, make sure you sign up for the coffee ceremony. Regardless of who ordered the ceremony, the hostess will come to each table, hot pan in hand, to let everyone in the restaurant smell the freshly roasted coffee beans. After 20 or 30 minutes, a fresh pot of intense espresso-like brew is delivered to your table and poured in an elaborate manner, creating a waterfall of smooth aromas in the delicate porcelain cups. Ethiopian coffee beans are one the richest and most flavourful in the world, so for coffee lovers this is truly a treat. Each cup is served with popcorn as a unique palate-cleansing snack.
If you’re looking for a unique meal with a cozy atmosphere, don’t hesitate to venture to Little Ethiopia and indulge your senses.
Source: View The Vibe
The dining scene in Vermont, like the state itself, grows more and more diverse. There are still some tastes, though, that can be hard to find in the state. I recently embarked on a “four meals, four continents” journey to sample food that’s made in Vermont but inspired by cuisine from around the world. Rather than hit ubiquitous Italian or Chinese eateries, I sought harder-to-find nationalities. If you’d like to travel to the Caribbean, Switzerland, Nepal or Ethiopia but just don’t have the time or money, this quartet of possibilities gives your taste buds a chance to do some flavorful globe-trotting. Here’s a taste of Africa:
Alganesh Michael ate an egg sandwich and sipped a latte as we chatted over breakfast last week at South End Kitchen in Burlington. That’s more than she would have typically eaten for the first meal of the day in her native Eritrea, where coffee or tea with a slice of bread would be the norm.
The cuisine of Ethiopia, the East African nation that included Eritrea before the latter became a separate country in the 1990s, isn’t growing in popularity because of breakfast. The flavorful main courses served at dinnertime have made Ethiopian cuisine among the most-sought African flavors for American palates.
“We use a lot of spice; it tends to be hot and spicy,” according to Michael. She said the signature meal of the region is doro wot, a traditional chicken dish smothered in sauce and spice and served with boiled egg on a spongy flatbread known as injera. Diners eat with their hands from a shared platter, a communal tendency that tells Americans something about how people live their daily lives in Eritrea and Ethiopia.
“What we are trying to do is let Vermonters know not just the food,” Michael said, “but the culture.”
A year ago she began preparing once-a-month Ethiopian meals at ArtsRiot, the arts, culture and food venue a little farther north from South End Kitchen on Pine Street. She approached South End Kitchen about teaching a monthly Ethiopian-dinner class, and has been doing so since January. Her next class is April 4 and will focus on beef and lamb dishes; her next ArtsRiot dinner happens April 12.
“It’s my passion. I do it for the love of food and cooking,” said Michael, a former nurse who’s the stay-at-home mom of two daughters, ages 14 and 12. “I am not a chef by trade, but I love to cook.”
She also loves to meet and teach people, and said the dinners at ArtsRiot and classes at South End Kitchen give her the chance to do that. She and Mulu Tewelde, a friend and fellow Eritrean in Vermont who helps her, served nearly 200 diners at this month’s ArtsRiot event. “The interest has been so high we had to turn people away,” Michael said. She met 25 students at her more-intimate March 6 class at South End Kitchen.
Michael has found the Vermonters she meets eager and curious about her background and the country she comes from; they ask her numerous questions. “At the same time,” she said, “you’re traveling with them to where the food came from.”
Michael and the food hail from a region along the Red Sea where she grew up as one of nine children. Her father worked at a U.S. Army base in Eritrea, and his boss was from Minnesota. That connection led her older brother, and eventually the rest of her family, to relocate to Minnesota between the mid-1970s and mid-1990s. Michael came in the 1980s, and while in Minnesota met her husband-to-be, a doctor who moved with their family to Vermont after taking a job in Burlington.
When she first came to the U.S., Michael struggled to adjust to the culture, the language, the climate and the food. Now, she said, her connection to the food and culture she grew up with is helping her grow in her adopted home.
“What it has given me is confidence,” she said of her sessions at ArtsRiot and South End Kitchen. She’s considering long-range plans to open an Ethiopian/Eritrean restaurant.
“I don’t know where this will take me,” she said, “but I will give it a shot.”
If you go:
• ArtsRiot, 400 Pine St., Burlington; 540-0406, www.artsriot.com; South End Kitchen, 716 Pine St., Burlington; 864-0505, www.southendkitchenvt.com; Alganesh Michael’s Ethiopian-dinner sessions, www.facebook.com/BTVethiopian.
Sant’Agata Bolognese, September 25, 2014 – Automobili Lamborghini has obtained certification from TÜV for its carbon fiber car repair service over the entire product range.
The certificate was presented today at the company’s Sant’Agata Bolognese headquarters in the presence of the President and CEO of Automobili Lamborghini, Stephan Winkelmann, and the CEO of TÜV Italia, Ettore Favia.
This certification, achieved for the first time in the world within the automotive industry, recognizes Automobili Lamborghini’s technological leadership in Research and Development in the field of composite materials.
“Quality is a fundamental value in our company philosophy and underlies our success. We are therefore proud to be the first automotive company on a global level to receive this certification, which marks a further milestone in achieving the complete satisfaction of each and every customer,” declared Stephan Winkelmann.
The certification was issued for the requirements of accountability, traceability, reliability, punctuality and accuracy of the service offered by Lamborghini following a series of audits performed by TÜV Italia experts.
Ettore Favia, CEO of TÜV Italia, commented, “When talking about performance, this certification is an exceptional tool in the monitoring of the repair service performance, and it is through this that Lamborghini can offer an additional level of qualification and guarantee to the market which, for this car, is global.”
The models in the current Lamborghini range, Aventador and Huracán, provide evidence of the leading position the company holds in the technology of carbon fiber composite materials, confirming its unique place in the global automotive industry. In fact, Automobili Lamborghini is the only manufacturer that manages the entire carbon fiber process in-house, from simulation to design, production, testing, quality control, and repair.
Thanks to its collaboration with Boeing and its Advanced Composite Structures Laboratory (ACSL), the Lamborghini research laboratory in Seattle (United States), an exclusive carbon fiber chassis repair service has been provided since 2011, which guarantees assistance to the Lamborghini sales network around the world.
The repair service is offered through experts known as “Flying Doctors”, who have undergone initial training at the Boeing Co. Repair Department, with further in-depth training at Abaris Training Resources Inc. in Nevada, where they obtain the Advanced Composite Structures Damage Repair qualification, recognized by the US Federal Aviation Administration.
NEW YORK, United States — Ben Clymer, editor of wristwatch news site Hodinkee, spends his days reviewing and reporting on high-end watches. His recent stories have featured Montblanc’s Villeret 1858 Vintage Pulsographe — an “under the radar” style featuring a chronograph complication that costs over $40,000 — and Rolex’s “Paul Newman” Daytona family of watches. But amidst the Audemars Piguets and Girard-Perregauxs, Clymer has begun to acknowledge the arrival of another wrist-worn contraption: the smartwatch.
In recent months, he’s even reviewed a couple of smartwatches, including the Swiss-made Withings Activité, which has embedded digital technology but is designed to look like a mechanical watch. “There is a peripheral interest in smartwatches amongst our readers, in that it’s something that goes on the wrist,” he said. “They are innately interested in anything that goes there.” But Clymer also believes that, so far, smartwatch makers have yet to design something compelling enough to really hold the attention of watch-lovers. “They’ve been pretty lackluster to be honest,” he said. “Everyone is waiting for the iWatch.”
Indeed, they are. According to numerous market reports, the highly secretive Apple is set to launch a wearable device for the wrist, often dubbed the ‘iWatch,’ which may arrive in stores as early as this fall. In moves thought to be linked to the new product launch, Apple is thought to have collected hours of feedback from watch industry insiders. It has evenrecruited executives from several fashion and luxury brands, including watchmaker Tag Heuer’s former vice president of sales, Patrick Pruniaux, who is thought to be working on the project.
So will the new device pose a threat to luxury watch makers?
Despite the fact that traditional watches (whose primary practical function is telling the time) have been rendered virtually pointless by the ubiquity of mobile phones with clocks, the watch market is still growing at every price point. Sales of watches reached $61.7 billion in 2013, up 9.6 percent from 2011, according to Euromonitor International. Low-priced watches generated $16.5 billion, up 6.4 percent, while mid-priced watches reached $20.9 billion, up 9 percent. High-end watches saw the biggest jump to $24.3 billion, up 12.4 percent from two years before. And while a lot of that growth comes from developing countries, particularly in Asia, many mature markets also saw an uptick. In the US, overall watch sales reached $8.3 billion, up 17.6 percent from $7 billion in 2011.
That said, some expect large parts of the market to be swallowed up by smart, Internet-enabled devices. “In 2020, we expect 60 percent of all watches sold in the world to be connected with the Internet,” said Pascal Koenig, managing director at Zurich-based Smartwatch Group, an independent research company. He predicts that $2.5 billion worth of smartwatches will be sold globally in 2014. “The term ‘smartwatch’ will be lost — customers are starting to expect that watches can do more than indicate time.” And while there are hundreds of smartwatches currently on the market, Apple’s product will be a game-changer. “Apple will integrate many of the functionalities that are already out there and make them simple and intuitive to use. This doesn’t sound like a big deal, but it is,” he said. “Today’s smartwatches are cumbersome to use. Compared to Android Wear, Apple has the big advantage of a closed ecosystem. And the improved design will significantly increase the target segment from male tech-nerds to the broad consumer market.”
While this prospect is likely to affect the lower-end of the market, it may not significantly impact the market for luxury watches, which, like all luxury goods, derive their value less from their functional attributes than their ability to send social signals, indicating belonging within certain social tribes and differentiation from others. This is largely rooted in the relative inaccessibility of their pricing. And while Apple produces personal tech devices with luxury-like appeal, the Cupertino, California-based company’s ‘iWatch’ will most definitely not be priced like a luxury watch; watches made by luxury brands like Montblanc and Vacheron Constantin (both owned by Swiss luxury goods conglomerate Richemont) can hit the five, six and seven-figure mark. In contrast, Apple’s device is expected to be priced in the hundreds of dollars.
Indeed, according to a recent report by Mario Ortelli, senior research analyst at Sanford C. Bernstein, only one percent of watches produced by Richemont brands will overlap, in terms of pricing, with the iWatch market. Ortelli warned, however, that Swatch, which owns a number of high-end watchmakers as well as its famous lower-end namesake brand, could be exposed to revenue losses of as much as 3 percent if smartwatches capture 20 percent of the market.
Large luxury conglomerates like Richemont, Kering and LVMH should not ignore the iWatch, however, stressed Ortelli — and not just because Apple keeps poaching their executives. “It’s an opportunity,” he said. “I’m not sure if [the iWatch] will be a success. But if it is, it could get the younger generation used to wearing a watch.” What’s more, it’s highly possible that luxury customers could be interested in snapping up the iWatch in addition to their $40,000 Swiss-engineered timepieces. “It wouldn’t be surprising if watch collectors do buy the iWatch,” said Clymer. “It’s going to change things.”
YOOX Group was launched in Italy in 2000, and runs Yoox.com and thecorner.com, as well as providing e-commerce sites for brands such as Diesel and Emporio Armani.
I’ve been talking to founder and CEO Federico Marchetti about the growth of YOOX, the challenges of selling fashion online, and why great customer service is more important than marketing..
When did you launch YOOX?
Yoox.com was founded in Italy in 2000. How is pretty simple: my dream has always been to become an entrepreneur. I pursued other careers but without great passion; I was always waiting for the right idea.
In 2000, I was 30 and was so bored with the job I was doing that I decided to start YOOX, combining those that are still my main interests: retail, fashion, luxury goods and the media. I consider the Internet as the most important invention of the past 30 years and in 1994, despite never having been a high-tech. person, I was one of the few people who used Internet to find information.
How big is YOOX now?
As of December 31st, 2009, YOOX posted consolidated net revenues, net of returns and customer discounts, of €152.2m, up 50% from €101.5m in 2008. We sell in 67 countries around the world.
How have you funded the business since launch?
At the time of its founding, I had clear ideas about our future goals. The first sentences of the business plan of 2000 were, in fact, very similar to those of our last three-year strategy document: we consider ourselves a global Internet retailing partner for leading fashion & design brands.
At that time, Italy was not prepared for e-commerce, so I put together a small team of trusted people. On June 21, 2000, yoox.com started to accept the first orders. So, YOOX Group, was founded in 2000 with yoox.com, the virtual boutique of Multi-brand fashion & design, and today has extended its expertise and infrastructure by designing and managing Mono-Brand Online Stores and launching the virtual space thecorner.com.
How big is the team behind Yoox?
Every person is important for YOOX’s success. We rely very much on the strength and creativity of our team: a team of young people who have developed unique skills in a market that did not exist before the creation of YOOX.
YOOX Group today employs nearly 300 people, with an average age of about thirty and 60% of women who work at the headquarter in Bologna, and in the offices in Milan, New York, Tokyo, Paris and Madrid, a team of people from different countries and from different cultural backgrounds: from United States to Japan, from fashion to technology, to media distribution, united by the enthusiasm of being part of a single project.
You sell to several different countries, and customers in different languages? Do you tailor the websites to suit individual markets?
YOOX Group delivers in 67 countries in the world and the website is translated in 7 different languages and we offer services to cater to all costumers’ needs. We offer also a website with size, currency and language localized for the main countries.
To complete the service offer there are secure transaction systems, guaranteed by fully-backed and global processor and acquirer network, 48-hour average delivery time in the European Union, 4-day average delivery time in the United States and Japan as well as a real-time online order tracking. And finally a fast and guaranteed Return Service and phone and e-mail contact center service in 7 languages.
What are the challenges of selling fashion online? Do online retailers have to work harder to sell fashion online than other sectors?
E-commerce has become, for the fashion world, a different way to make a purchase, a somewhat less institutional, more fun way that requires the individual’s interaction. So, the customer of an online fashion product has become a wide category and not easily definable.
In general, doing shopping online is definitely a new and enjoyable shopping experience, possible from any place and at any time, even in the office. In 2000, when I opened yoox.com, I had to convince – and it was not easy – the brands to sell their products for the first time in an online store. The first one, then the second, then slowly it came to dozens, then hundreds.
In the first years, they were always suspicious but at least had the desire to try. In 2000, few people would have thought that even Italians would buy fashion online, something that has happened thanks to yoox.com. And slowly brands have become increasingly interested and began to think about having their own online store on their website.
In 2006, YOOX Group opened the doors of its own know-how to its historical partners starting to create and manage online stores on their behalf: marni.com, emporioarmani.com, diesel.com, robertocavalli.com and now we are becoming a group that operates on a global scale – in addition to our “historic” yoox.com and thecorner.com – seventeen online stores for many super brands, all “Powered by YOOX Group.”
Has your approach to customer service and a flexible returns service been a key factor in your growth?
Sure. The principle on which yoox.com was founded is a great attention to quality both in terms of selection and service with the aim to build the best shopping experience for our customers characterized by quality, secure payments, delivery with original packaging in record time thanks to UPS and efficient customer service by phone and e-mail, and last but not least, returns.
In fact, our return policy is very convenient for our customers, because if for whatever reason are not satisfied with their purchase, they can return it, getting a refund of the purchase price. We have chosen to invest on customer service rather than advertising, believing that the “word of mouth” is the best communication tool.
What are some of the future challenges for online fashion stores?
Internet is becoming a “jungle”, very crowded. The future is to build online stores that are so unique and entertaining that people know them and find them without having to go through Google.
Is a preference for offline shopping, especially the desire to try clothes on first, holding back the online fashion market in any way?
It’s not true that people can’t try clothes on. Products are delivered directly to customers’ doors. This has the added advantage of someone being able to try them in the comfort of their home, with items from their own wardrobe.
Our Multi-brand and Mono-brand online stores offer a very “relaxed” return policy. If for some reason you are not fully satisfied with your order, you may return as many items as you wish without paying return shipping cost and receive a refund for the item price. The online shopping experience is more complete and enjoyable.
YOOX Group has always invested in service: we’re a service company, not a marketing one, because we’re built to last.
How do you see online fashion sites developing over the next few years?
My idea is that these online stores must be made not so standard but rather tailor-made. On the internet it is important to maintain and highlight the image of the brand: today you can’t have a chain of beautiful traditional stores and an unappealing virtual space on the web.
Indeed, my view of the online store is that it should be most beautiful because it is done to get in touch with a global audience and it can generate a turnover 100 times more than a single store.
In addition, the web allows you to unite the commercial and media aspects, providing users with additional options such as video, information and other content that will be increasingly important in the near future.
We will continue to run faster, because who innovates is forced to “never rest on one’s laurels,” especially in the internet era.
Last December, yoox.com announced the launch of a new iPhone app, an interactive mobile shopping application available for free via Apple’s App Store. The new application for iPhone and iPod touch, “YOOX.COM Style Gift Guide”, was developed in-house by YOOX Group’s Technology team and offers consumers the chance to explore yoox.com’s selection of fashion & design pieces anytime, anywhere, and ship items worldwide.
This is the second foray for yoox.com into the world of mobile e-commerce, after the successful launch of yoox.com web fashion shopping application for iPhone and Android in April 2009. The “YOOX.COM Style Gift Guide” App present the user with a special interactive questionnaire that will accompany them through the yoox.com shopping experience. Questions which appear include: Where would you like to ship your gift – Spain, United States, Russia or Japan?
What type of item are you looking for – Handmade or Classic? What is your budget? In just a few steps and thanks to a cover-flow interface, the items will be displayed with a 3D-effect, allowing users to make the perfect choice for their purchases. A few quick clicks make it easy to have the perfect piece delivered anywhere in the world. Now the purchases can be sent with a few easy taps directly from the airport, holiday vacation, or simply street-side. Sales as a result of the iPhone app have been very encouraging since our soft launch in April.
Is it harder to sell fashion via mobile?
No, I think the possibility to sell online is a further great service to meet customer needs…it’s a way to offer the maximum amount of freedom to our customers; in this way, they can buy the product all over the world, wherever they are…it’s simply something that really works.
Are you confident about the future of mobile commerce? Will you be developing more mobile sites and apps?
The mobile application is the perfect way to blend retail, fashion and technology. We like to focus on cutting-edge technology in order to give our customers the option to shop on yoox.com from their iPhones wherever they are.
In the future, we continue to foresee this technology applying to our current portfolio of seventeen Mono-brand online stores “Powered by YOOX Group”, as we have already done last November introducing the Emporio Armani online store for mobile phones.